Would you like to learn how to create million view YouTube videos?
While there is no exact science to creating a video that will be viewed millions of times, there is a method that significantly increases your odds.
Undoubtedly, you’ve heard that if you want to do something, you should find someone else who has already done it, and then do what they did.
This method works a lot like that, except that we are never going to duplicate content.
But we will investigate what videos have insanely high spikes in viewership, and why it’s happening so that we might be able to do the same thing ourselves.
Here’s how it works:
Let’s say you’re in the dog training niche. You have your own YouTube dog training channel where you pump out dog training videos and promote your own dog training products.
You’re creating a video a week, and each of your videos typically gets 10K views in the first week.
But then you get a spike. I mean a really BIG spike. Your latest video gets 100K views in its first week, which is a 1,000% spike.
At the same time, you also monitor your competition, watching other dog training channels to see how their videos perform.
Every week or so, you check these channels and look for spikes in viewership.
For example, dog training channel X gets an average view count of 5K or 7K views in the first week. But then you notice their latest video has 150K views, even though they only have 10K subscribers. Obviously, something notable is going on with that video.
Your job is to figure out why these videos (yours and your competitors) have spiked. When you discover this, you’re going to use this information on your future videos to increase the chances that they will spike.
What makes a video spike?
It could be any of the following, a combination of these, or even another variable:
- Primary keyword(s) or topic
- The secondary keyword(s) or topics
- The title itself
- The thumbnail image
- Piggybacking on a successful video (it’s acting like a sequel to a super successful video may or may not be from the same channel)
- Something within the video, such as content, structure, a surprising element, etc.
In the case of a video viewing spike on a channel with low subscribers, the answer is usually that the topic is something YouTube wishes to promote. This particular video is chosen by YouTube to be a good representation of that topic.
Suppose the video has an excellent impression to view ratio, watch time, retention, and so forth (viewing metrics). That can be enough to convince YouTube to send plenty of traffic to the video.
Take as much time as you need to really pour over the videos that spike and figure out what’s happening.
- Is it the topic?
- A tag?
- The title, or a particular word in the title?
- Did it get shared someplace with lots of traffic? (Such as Reddit)
- Is it piggybacking a popular video? Which one?
- Is this a micro-niche that needs to be filled?
- What happens in the first few seconds?
- How is the video structured?
- What grabs the viewer?
- Do the comments provide a clue?
- What keeps them watching?
Your job is to learn why these videos spike and then try to replicate them by emulating, not copying.
Because we do not know precisely how YouTube makes decisions on what videos to feature. You never know what people will want, this is not an exact science (not even close.)
However, as you spend more time dissecting spiking videos. You will learn what elements to use in your own videos to increase, sometimes GREATLY, to increase the odds. That they will receive huge spikes of traffic and million view YouTube videos.
For people who don’t use videos in their marketing, it is entirely possible to sell $10K – $50K of a product – such as a course – from a single video with a huge viewership spike.
Food for thought.
To Your Success!
🙂 Marc Anthony