Pinterest Traffic Pulsewave
The main problem that brands seem to have when it comes to Pinterest is that they don’t see how they can get it to relate to them. Pinterest is very visual and creative, it’s made up of images that people pin to their ‘boards’ and that others can then comment on or ‘re-pin’. Thus it clearly lends itself to companies that have an artistic, trendy, stylish or visual side. But how can this possibly be useful for a company that sells life insurance? Or for a blogger who is promoting the ‘work online’ lifestyle?
And seeing as Facebook and Twitter are so much bigger, does it really matter? Well the first thing you should get out of your head is the idea that Pinterest isn’t that big. In fact, Pinterest currently has 100 million users which is really pretty massive – and a subset of the market that you just can’t ignore. Also interesting is that 85% of those 100 million users are female.
While Pinterest has a ton of users, it also has the advantage of being a platform that visitors can enjoy without signing up. That means that your potential reach is in fact much larger than you might at first have thought. Pinterest is also one of the fastest growing platforms and is expected to acquire another 47.5 million users. So you need to be on Pinterest and this is especially true once you realize that there are plenty of ways you can succeed on the platform even if your niche isn’t terribly creative or visual.